About Us
Straddling Different Worlds
“A business enterprise has two, and only two, basic functions: marketing and innovation.”
- Peter Drucker, Peter Drucker on Marketing
We help tech marketers launch more compelling work and build authentic branding around technical products. We have a bias towards action and sweat the small stuff for our clients.
Scott Massey knows the secrets to product and customer success.
A lifelong problem solver, Scott lives by one golden rule. Don’t master a skill you’re not prepared to share with one million people.
About Scott
Empowering Tech Success Through Expertise
Astrocolossal is Scott (me) and my network of trusted experts. I am a former musician and bartender who moved into tech support, sales, and marketing and have spent the last decade in SaaS.
The early challenge I helped solve was explaining complex tech: concepts like DevOps, open source, distributed infrastructures, and containers to the masses. This meant listening, before speaking, to better understand our audience.
We learned to speak about performance and resiliency to developers. It meant speaking about ROI and efficiency to executive decision-makers. It taught us the value of context in conversations. We did this a few hundred times as we rolled out new features and technology. We got good at it.
My work now encompasses strictly technical "devrel" conversations to C-level presentations. I help with customer discovery and guiding product roadmaps, as well as customer journey mapping and persona development.
I started this company to offer these services to others, mostly in the Bay area. I also expanded to APAC and EMEA, as I had experience spinning up sales and marketing in new regions.
Amazing things can happen if we are willing to be frank and open, and able to put all ideas on the table. I hope I can be a part of your company’s journey to the unknown!